Exploring how we connect as a society.

Crowdcentric is a New York-based strategy firm that works at the intersection between media, communications and technology, helping organizations around the world establish deeper and more valuable relationships through crowd-accelerated innovation. Crowdcentric owns and operates Social Media Week.

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Who we are

Social Media Week is like a collective mind getting in touch with itself -

an autonomous being reaching for new levels of intelligence. The facts everyone exchanges - though valuable - seem less significant than the acknowledgment we're all thinking and caring about the stuff that matters."

Douglas Rushkoff, Author of Program or Be Programmed

Our History

Crowdcentric is a New York-based strategy firm that works at the intersection between media, communications and technology, helping organizations around the world establish deeper and more valuable relationships through crowd-accelerated innovation.

In 2009, we launched Social Media Week, a global conference which brings people, brands and organizations together to explore how communications is changing how we connect as a society with an emphasis on the implications of emerging trends in social and mobile media.

Since launching Social Media Week we have hosted over 1,300 events for more than 50,000 people in 20+ cities worldwide, including London, Paris, Rome, Milan, Berlin, Glasgow, Beirut, Moscow, Hong Kong, Istanbul, New York, San Francisco, Los Angeles, Toronto, São Paulo, Rio De Janeiro, Buenos Aires, Mexico City and Bogota.

Our Projects

  • betacup

    Betaprojects.

    The aim of BetaProjects is to solve complex, real-world problems through social production.

  • thepromise

    The Promise

    Exploring how social and mobile media is empowering people and brands to create social and environmental change.

  • think-social

    Think Social

    Dedicated to advancing the use of social and mobile media for public purposes.

  • social-media-week1

    Social Media Week

    The aim of Social Media Week is to connect people and brands around emerging trends in social and mobile media.

How we work

  • Open
    Foster transparency, engagement and openness

  • Collaborative
    Organize communities to support the development of ideas & innovations

  • Frictionless
    Create clear and smooth paths for participation

  • Distributed
    Enable global connectivity in order to achieve common goals

  • Networked
    Build flexible networks that enable us to tap into a world of talent

  • Agile
    Move quickly and iterate often through a process of constant evolution

Our Philosophy

It’s clear that we are becoming an increasingly interconnected society on a global scale.

This transformational change, which is in part defined by the shift from one-to-many communications to many-to-many, has had a profound effect on almost every facet of industry; from businesses to governments, to public sector organizations and non-profits, to individuals who can now find empowerment through simply being able to access a mobile phone or an Internet connection.

With operations and partnerships in 15 cities worldwide, Crowdcentric is working to facilitate a global conversation anchored in how technology is changing how we connect and communicate.

While it’s perfectly understandable for people to attach Crowdcentric to the conference and events businesses (indeed, we put on many killer events), it is important to note that we are primarily in the connecting business – which goes far beyond physical interaction. “Listening” is Crowdcentric’s primary methodology in knowing where, who, and what to connect with next. Our vast network of global organizations and individuals provides us with this unique perspective.

If you are an individual, brand, agency, public sector or non-profit organization and would like to learn more about how we work and the initiatives we are driving,
please reach out and say hi.

Meet the team

Social Media Week is more than an event, it's a movement.

Such an innovative event that taps into the human networks of people across the world and encourages sharing and best practice will move us forward faster and more effectively than traditional event silos."

Craig Hepburn, Global Director, Social Media, Nokia

Advisory Board

Teamcentric

  • Toby Daniels

    Founder & Executive Director, Social Media Week, and CEO, Crowdcentric

    Linkedin

    Entrepreneur with 12 yrs experience in digital media. Managed interactive agency in London (7 yrs), helped to launch Mint Digital in US, co-founded ThinkSocial & founder Social Media Week. Enjoys running, jumping, diving and eating.

  • Brian Leddy

    Operations Director, Social Media Week, and COO, Crowdcentric

    Linkedin

    Web entrepreneur with 7 years experience in equity research and operations at Pequot Capital Management. Co-Founded Citiology, a social network focused on NYC nightlife. Enjoys hoops, softball, squash, tennis, ping pong and everything 80’s.

  • Ben Scheim

    Global Director, Social Media Week and VP, Crowdcentric

    Linkedin

    A people organizer and communicator responsible for partnerships and communications. Previously managed The Paley Center for Media’s International Council conferences. Ben loves music, biking, and technology.

  • Nicky Yates

    Director of Communications, Social Media Week and Crowdcentric

    Linkedin

    Before joining Crowdcentric, she led communications and community engagement in the non-profit sector for 4 years with organizations like charity: water and the National Suicide Prevention Lifeline. Nicky is a fan of travel, running marathons in different countries, the beach, psychology, and brunch.

  • Zach Smith

    Finance Director, Social Media Week and CFO and CRO, Crowdcentric



    Prior to Crowdcentric, Zach advised companies and investors for 10 years in Derivatives, Corporate Finance and M&A at Citi and Merrill Lynch. Known to quote Napoleon, Mark Twain and Point Break.

  • Giorgia Lucciola

    Director of Marketing & Business Development, Social Media Week and Crowdcentric

    Linkedin

    Prior to joining SMW, Giorgia worked for Personal Democracy Media, an organization that helps nurture a world-wide conversation about technology’s impact on government, politics, and society. Before coming to NYC she worked in fashion, healthcare and for the Italian Ministry of Foreign Affairs, and moved between Milan, Paris, Madrid. She spends an inordinate time reading about technology, culture and food. Now a beta New Yorker, she calls Williamsburg home where she very much enjoys wandering about the Sunday morning flea markets in skinny American jeans, Italian leather boots and typically a huge coffee.

  • Ryan Thompson

    Programming & Production Manager, Social Media Week and Crowdcentric

    Linkedin

    Ryan Thompson spent 4 years in Los Angeles working in Media Management and Film & TV production before teaming up with Crowdcentric. He has worked closely with several media companies including Dick Clark Productions, Funny or Die and Tubefilter.  He also played an active role in the programming and production of SMWLA 2012.  An Oklahoma native and a bit of a thrill seeker, he enjoys the outdoors, taking the road less traveled and cooking.

Get in touch

Our Info

We would love to hear from you. In fact, we need to hear from you – it’s like oxygen to us. And as you would expect from a company like Crowdcentric we have a bewildering number of channels through which you can connect, but hopefully we’ve simplified the process a little.

Email: We love email, it’s direct, personal and of course private, so feel free to hit us up via hello@crowdcentric.net

Twitter: Go to the team section to connect to real people, or follow @crowdcentric for updates, news, chatter and real-time blithering.

LinkedIn: We like LinkedIn for professional networking and we think the company pages are a cool way to get the download on who we are. You’ll find us here.