Social Product Innovation: It’s More than Facebook

On Tuesday June 28th I will be speaking at the PDMA’s Social Product and Co-Creation Conference in Phoenix Arizona.  The working title for my talk is “Social Product Innovation:  Let’s Co-create our Way out of this Mess!” and will focus largely on principles and practical examples for solving complex, social and environmental problems through open innovation.  During my research I stumbled across this video, from a social product innovation firm Kalypso, which I thought was an effective attempt at defining what “social product innovation” actually means.

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